I spent part of the weekend doing something a little different…
Not writing The Koala Protocol…but trying to work out how to actually get people to see it.
Because writing the book… that’s one problem. Getting attention… that’s a completely different one.
So I decided to experiment.
I took the core idea — machines enforcing the law — and tried to turn it into a short 10-second cinematic animation. Something that could stop someone mid-scroll and make them think… hang on, what is that?
And that’s where it got interesting.
The images are there now… they’re actually pretty good.
But the moment you move into video, things start to break.
Text isn’t always crisp.
Objects don’t stay consistent.
What looks perfect in a still… doesn’t quite hold together in motion.
So you end up doing something unexpected…You stop thinking about “content” and start thinking about control.
– How do you control the outcome?
– How do you lock consistency?
– How do you make something repeatable… not just impressive once?
It’s the same problem we’re seeing everywhere with AI.
The output looks great…but the reasoning, the structure, the control behind it… that’s the real work.
That’s where the value sits.
This was just a small experiment… but it reinforced something for me: AI isn’t just about creating faster. It’s about learning how to direct it properly.
Still early days… still testing…but I’m curious —Has anyone else tried using AI video to promote something real (not just content for content’s sake)?
What worked… and what completely fell apart?